Charlotte Dale MUB

Charli XCX - Boys Product: New Single Budget: £15,000+ Location: Global Label: Atlantic Records Campaign Part 1: Video Launch Released on the 26 July 2017, Charli XCX premiered her video for new single 'Boys' from her untitled upcoming album. The video featured a star studded cast of male celebrities across all industries, movie stars, pop stars, youtubers and models. To begin the road to release, lyrics from the song were tweeted with 90s style collages of her favourite boys, pictured below.   All the boys involved were also sent a BTS pack with gifs, photos and video clips to promote on social media. The impact of this in terms of marketing is that the video is promoted to audiences that otherwise wouldn't be reached and the video reaches a higher audience span because fans of the cast are more likely to view and tertiary promote the video. Campaign Part 2: Promoting the video and single In order to promote the video, Charli XCX released...

Following researching into the contents of Electronic Press Kits and looking at examples of existing press kits for both Anne-Marie and other artists, I created my own version of an EPK for Anne Marie using the Adobe Spark software and two OneSheets using Apple Pages for Anne Marie's upcoming album and Drake's latest single. Examples used: Chicken Like Birds Press Kit Duane Eubanks EPK Anne Marie Press Kit Charlie XCX Press Kit http://www.artist-epk.com/kendricklamar.html  

As part of the Music Management Principles module, I chose to research into Jonathan Dickins. Dickins is acclaimed for his role in managing British music artist Adele and the creation of management company, September Management which has a roster of 21 artists. I decided to research Dickins because he is a modern music manager who is currently very relevant within the industry - particularly as he received the Manager of the Year Award in 2016 at the Artist and Manager Awards. Dickins is from a prominent family within the music industry, with his grandfather co-founding NME, his uncle the ex-chairman of Warner Brothers and his father and sister both agents for popular acts such as Adele, Bob Dylan, and Diana Ross. This led Jonathan to gain experience working with his family within different record labels such as WEA Recordings and leading him to develop his own September Management in 2006. He began working with Adele shortly after, being introduced to her by Nick Huggett a repre...

 What are the key issues currently facing Creative Music Practitioners in terms of music production, distribution and consumption patterns and processes? In this paper, I will be discussing the emerging issues arising within the music industry because of the changing online environment. Tim O’Reilly coins the term ‘Web 2.0’ to demonstrate the transition of the World Wide Web from merely static content passively absorbed by its users (Web 1.0), to a collaborative and participative interface that encourages user-generated content. I will be analyzing such ideas by dividing this paper into the following themes; Mass Amateurisation, We-Think/Mass Collaboration, and Blockchain. To begin, Clay Shirky describes the concept of mass amateurisation as "a result of the radical spread of expressive capabilities," (Shirky, p.66) ultimately suggesting that new developments - such as the internet - increase the range of those with access to particular skills. This is not to say...