Charlotte Dale MUB

Mass Collaboration: Tapscott, D. and Williams, A. D. (2006) Wikinomics : how mass collaboration changes everything . New York: Portfolio.     This text discusses Peering – the free sharing of material on the internet – which is thought to be 'good news for businesses as it cuts distribution costs to almost zero but bad news for people who want to protect their creative materials and ideas as intellectual property (IP.)' This links to my final brief because it will relate to the pros and cons for artists in regards to sharing their music on the internet. Ambient Credit: Lanier, J. (2014) Who owns the future? London: Penguin Books.       This text discusses why information needn't be free in an information economy -  in relation to the concept of ambient credit.  This links to my final brief as I can relate to it to artists releasing their music for free, for example on platforms such as SoundCloud and why this may not be n...

Harry styles in relation to Political Economy Theories from CharlDale Adorno argued that popular music is standardised. It follows the cash trap sequence, where labels replicate and mass-manufacture artists in order to make the most capital. Slide 1:  This aspect of Adorno’s ideas relates more to the One Direction era of Harry Styles career.  One Direction was a manufactured boyband with the intention of becoming ‘big stars’  This is opposed to what some may argue is an ‘authentic’ band who comes together in a garage and gig locally because they just want to make music.  This makes them standardised as they were created and molded to fit the needs of the market in order to be able to sell and consequently make money … this also links to Marx ideas about capitalism. Once formed on X Factor by Simon Cowell, their early career followed the same format as previously popular boybands, even mirroring them musically, in outfit choice and in photo sh...

The Usefulness of Data. Data is particularly useful in the music industry because it allows those working behind an artist/band to build an audience profile, consequently allowing them to direct their promotional strategies to the right market. For example, Spotify has launched a new aspect called the 'Fan Insights Dashboards' allowing artists and managers access to their own monthly streaming data such as how people are listening to the music, the age bracket of those listeners and the gender of listeners. The data can then be interpreted and inputted into the development of marketing strategies - if your audience is listening predominantly on mobile devices advertise on this platform. Similarly, if you have a primarily female audience the products you are promoting and the advertisements used should be tailored to appeal to females; this can also link to the age of such females as a teenage audience have different preferences and audience needs to the 25-30 female brack...

The 3 Activities: To understand music copyright there are 3 basic activities that exist separately but can also intersect: 1) Writing Lyrics 2) Making Recordings 3) Performance  Writing Lyrics: ♫ To begin, for a songwriter to become the original owner of their creative work, the work needs to be put into a fixed form. The lyrics cannot solely exist for example within the songwriter's mind or spoken verbally. The standard fixed form for lyrics to exist is to simply write them down but a recording of such lyrics would also suffice without them physically written. Only once in a fixed form is the songwriter of such lyrics the original copyright owner. Making Recordings: 🎙 Following the writing of the lyrics, copyright can be extended to a second copyright to incorporate another party once a recording is made. This is because the party recording the track, or the party providing the equipment for recording to take place now have ownership rights of the track. For e...

Artist Profile: As a music business student, during our Mapping the Music Industry module lecture on the 12/10/17 I got to work with one of the Popular Music students Ryan Nicklin about his music up to date and his future plan to develop as an artist. As of current he is only exhibiting his original songs on Soundcloud, some of which is featured below. When asked why, he answered that he is currently not ready to put his music on other platforms (which may be monetary based) as he doesn't believe his music is currently ready to sell. He views Soundcloud as a good base to make his music public, and gain feedback as it enables friends, family and other users to hear his original music, as well as build up a portfolio of his work. We discussed that his music as of current is not well marketed and therefore most of the audience is people he knows and who he has directed to his page. To boost his profile, he believes that he could improve the marketing of his Soundcloud profile o...

Examples of theories discussed:  Standardisation is a key term put forth by Adorno comparing how the process of mass-production of goods (particularly through the development of Fordism in the early twentieth century) relates to the production of cultural pieces such as music. Comparing annual chart positions throughout years or even decades illustrates Adorno's theory as you can visually see trends in the artists that are dominating the charts. This is because when labels see the audience (the public) accepting, consuming, and enjoying an artist or group they begin to replicate and churn out similar music - the cash cow theory. For example, the official top 40 singles of 2014 (accessed at http://www.officialcharts.com/chart-news/the-official-top-40-biggest-selling-singles-of-2014__7580/ ) displays songs such as 'Happy' by Pharrell Williams, 'Timber' by Ke$ha ft. Pitbull and 'All About That Bass' by Meghan Trainor. which may be classified as tradition...

The Value of Music: Research Paper. The value of music is ambiguous. How people value music can be branched into a million different directions but it can also be compressed into the single statement from Jacques Attali ‘Music is more than an object of study: it is a way of perceiving the world.’ Historically, music was used as a method of communication; Minstrels being evidence of this. Minstrels were wanderers acting as a form of entertainment as they passed through towns performing ballads and tales to the townspeople. Linking this to Attali’s statement, for such folk, minstrels were their only source of news and thus the words they were conveying were perceived as absolute truth; shaping how people perceived the world. Therefore, while music did act as a spectacle because of its sheer rarity, its role as the primary news source in medieval Britain meant it held such high value. In comparison to the role music holds in the modern world, there are similarities and differ...