Charlotte Dale MUB

The Usefulness of Data. Data is particularly useful in the music industry because it allows those working behind an artist/band to build an audience profile, consequently allowing them to direct their promotional strategies to the right market. For example, Spotify has launched a new aspect called the 'Fan Insights Dashboards' allowing artists and managers access to their own monthly streaming data such as how people are listening to the music, the age bracket of those listeners and the gender of listeners. The data can then be interpreted and inputted into the development of marketing strategies - if your audience is listening predominantly on mobile devices advertise on this platform. Similarly, if you have a primarily female audience the products you are promoting and the advertisements used should be tailored to appeal to females; this can also link to the age of such females as a teenage audience have different preferences and audience needs to the 25-30 female brack...

The 3 Activities: To understand music copyright there are 3 basic activities that exist separately but can also intersect: 1) Writing Lyrics 2) Making Recordings 3) Performance  Writing Lyrics: ♫ To begin, for a songwriter to become the original owner of their creative work, the work needs to be put into a fixed form. The lyrics cannot solely exist for example within the songwriter's mind or spoken verbally. The standard fixed form for lyrics to exist is to simply write them down but a recording of such lyrics would also suffice without them physically written. Only once in a fixed form is the songwriter of such lyrics the original copyright owner. Making Recordings: 🎙 Following the writing of the lyrics, copyright can be extended to a second copyright to incorporate another party once a recording is made. This is because the party recording the track, or the party providing the equipment for recording to take place now have ownership rights of the track. For e...

Artist Profile: As a music business student, during our Mapping the Music Industry module lecture on the 12/10/17 I got to work with one of the Popular Music students Ryan Nicklin about his music up to date and his future plan to develop as an artist. As of current he is only exhibiting his original songs on Soundcloud, some of which is featured below. When asked why, he answered that he is currently not ready to put his music on other platforms (which may be monetary based) as he doesn't believe his music is currently ready to sell. He views Soundcloud as a good base to make his music public, and gain feedback as it enables friends, family and other users to hear his original music, as well as build up a portfolio of his work. We discussed that his music as of current is not well marketed and therefore most of the audience is people he knows and who he has directed to his page. To boost his profile, he believes that he could improve the marketing of his Soundcloud profile o...

Examples of theories discussed:  Standardisation is a key term put forth by Adorno comparing how the process of mass-production of goods (particularly through the development of Fordism in the early twentieth century) relates to the production of cultural pieces such as music. Comparing annual chart positions throughout years or even decades illustrates Adorno's theory as you can visually see trends in the artists that are dominating the charts. This is because when labels see the audience (the public) accepting, consuming, and enjoying an artist or group they begin to replicate and churn out similar music - the cash cow theory. For example, the official top 40 singles of 2014 (accessed at http://www.officialcharts.com/chart-news/the-official-top-40-biggest-selling-singles-of-2014__7580/ ) displays songs such as 'Happy' by Pharrell Williams, 'Timber' by Ke$ha ft. Pitbull and 'All About That Bass' by Meghan Trainor. which may be classified as tradition...

The Value of Music: Research Paper. The value of music is ambiguous. How people value music can be branched into a million different directions but it can also be compressed into the single statement from Jacques Attali ‘Music is more than an object of study: it is a way of perceiving the world.’ Historically, music was used as a method of communication; Minstrels being evidence of this. Minstrels were wanderers acting as a form of entertainment as they passed through towns performing ballads and tales to the townspeople. Linking this to Attali’s statement, for such folk, minstrels were their only source of news and thus the words they were conveying were perceived as absolute truth; shaping how people perceived the world. Therefore, while music did act as a spectacle because of its sheer rarity, its role as the primary news source in medieval Britain meant it held such high value. In comparison to the role music holds in the modern world, there are similarities and differ...

Biography: The 1975 are defined as an English rock band, forming in Manchester in 2002 following members Matthew "Matty" "Healy, Adam Hann, Ross Macdonald, and George Daniel meeting in high school. Their self-titled debut album The 1975 was released in 2013, reaching number 1 in the UK weekly charts and certifying platinum just over a year later from release in September 2014. Following the success of their debut album with British labels Dirty Hit/Polydor, they released their second album 'I like it when you sleep for you are beautiful yet so unaware of it' in February of 2016. However, unlike the previous album which ultimately 'tested the waters' for the band in the UK pop/rock and charting markets, they engaged in a detailed and lengthy music marketing campaign. Outline of the Campaign: Deleted all social media accounts; commonly known as 'going dark' on such accounts.  An ambiguous handwritten note, written by lead singer Matty He...