Charli XCX - Boys Product: New Single Budget: £15,000+ Location: Global Label: Atlantic Records Campaign Part 1: Video Launch Released on the 26 July 2017, Charli XCX premiered her video for new single 'Boys' from her untitled upcoming album. The video featured a star studded cast of male celebrities across all industries, movie stars, pop stars, youtubers and models. To begin the road to release, lyrics from the song were tweeted with 90s style collages of her favourite boys, pictured below. All the boys involved were also sent a BTS pack with gifs, photos and video clips to promote on social media. The impact of this in terms of marketing is that the video is promoted to audiences that otherwise wouldn't be reached and the video reaches a higher audience span because fans of the cast are more likely to view and tertiary promote the video. Campaign Part 2: Promoting the video and single In order to promote the video, Charli XCX released...
Music Business student at the University of Gloucestershire.