Charlotte Dale MUB

The Usefulness of Data. Data is particularly useful in the music industry because it allows those working behind an artist/band to build an audience profile, consequently allowing them to direct their promotional strategies to the right market. For example, Spotify has launched a new aspect called the 'Fan Insights Dashboards' allowing artists and managers access to their own monthly streaming data such as how people are listening to the music, the age bracket of those listeners and the gender of listeners. The data can then be interpreted and inputted into the development of marketing strategies - if your audience is listening predominantly on mobile devices advertise on this platform. Similarly, if you have a primarily female audience the products you are promoting and the advertisements used should be tailored to appeal to females; this can also link to the age of such females as a teenage audience have different preferences and audience needs to the 25-30 female brack...

Biography: The 1975 are defined as an English rock band, forming in Manchester in 2002 following members Matthew "Matty" "Healy, Adam Hann, Ross Macdonald, and George Daniel meeting in high school. Their self-titled debut album The 1975 was released in 2013, reaching number 1 in the UK weekly charts and certifying platinum just over a year later from release in September 2014. Following the success of their debut album with British labels Dirty Hit/Polydor, they released their second album 'I like it when you sleep for you are beautiful yet so unaware of it' in February of 2016. However, unlike the previous album which ultimately 'tested the waters' for the band in the UK pop/rock and charting markets, they engaged in a detailed and lengthy music marketing campaign. Outline of the Campaign: Deleted all social media accounts; commonly known as 'going dark' on such accounts.  An ambiguous handwritten note, written by lead singer Matty He...