Research for Interview: Ronnie Traynor

The 1975 : Music Marketing Campaign Analysis

Biography: The 1975 are defined as an English rock band, forming in Manchester in 2002 following members Matthew "Matty" "Healy, Adam Hann, Ross Macdonald, and George Daniel meeting in high school. Their self-titled debut album The 1975 was released in 2013, reaching number 1 in the UK weekly charts and certifying platinum just over a year later from release in September 2014. Following the success of their debut album with British labels Dirty Hit/Polydor, they released their second album 'I like it when you sleep for you are beautiful yet so unaware of it' in February of 2016. However, unlike the previous album which ultimately 'tested the waters' for the band in the UK pop/rock and charting markets, they engaged in a detailed and lengthy music marketing campaign. Outline of the Campaign: Deleted all social media accounts; commonly known as 'going dark' on such accounts. An ambiguous handwritten note, written by lead singer Matty He...

Paper: Key Issues Currently Facing Music Practitioners

What are the key issues currently facing Creative Music Practitioners in terms of music production, distribution and consumption patterns and processes? In this paper, I will be discussing the emerging issues arising within the music industry because of the changing online environment. Tim O’Reilly coins the term ‘Web 2.0’ to demonstrate the transition of the World Wide Web from merely static content passively absorbed by its users (Web 1.0), to a collaborative and participative interface that encourages user-generated content. I will be analyzing such ideas by dividing this paper into the following themes; Mass Amateurisation, We-Think/Mass Collaboration, and Blockchain. To begin, Clay Shirky describes the concept of mass amateurisation as "a result of the radical spread of expressive capabilities," (Shirky, p.66) ultimately suggesting that new developments - such as the internet - increase the range of those with access to particular skills. This is not to say...

Artist Profile: Ryan Nicklin

Artist Profile: As a music business student, during our Mapping the Music Industry module lecture on the 12/10/17 I got to work with one of the Popular Music students Ryan Nicklin about his music up to date and his future plan to develop as an artist. As of current he is only exhibiting his original songs on Soundcloud, some of which is featured below. When asked why, he answered that he is currently not ready to put his music on other platforms (which may be monetary based) as he doesn't believe his music is currently ready to sell. He views Soundcloud as a good base to make his music public, and gain feedback as it enables friends, family and other users to hear his original music, as well as build up a portfolio of his work. We discussed that his music as of current is not well marketed and therefore most of the audience is people he knows and who he has directed to his page. To boost his profile, he believes that he could improve the marketing of his Soundcloud profile o...

Charlotte Dale MUB

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