What are the key issues currently facing Creative Music Practitioners in terms of music production, distribution and consumption patterns and processes? In this paper, I will be discussing the emerging issues arising within the music industry because of the changing online environment. Tim O’Reilly coins the term ‘Web 2.0’ to demonstrate the transition of the World Wide Web from merely static content passively absorbed by its users (Web 1.0), to a collaborative and participative interface that encourages user-generated content. I will be analyzing such ideas by dividing this paper into the following themes; Mass Amateurisation, We-Think/Mass Collaboration, and Blockchain. To begin, Clay Shirky describes the concept of mass amateurisation as "a result of the radical spread of expressive capabilities," (Shirky, p.66) ultimately suggesting that new developments - such as the internet - increase the range of those with access to particular skills. This is not to say...